Journey Analytics (CDP Institute)
Cannot identify sequence of interactions associated with different tasks. Process: Assemble timeline of customer interactions; group by purpose or outcome; find common paths and branches.
Cannot identify sequence of interactions associated with different tasks. Process: Assemble timeline of customer interactions; group by purpose or outcome; find common paths and branches.
LG CNS supports B2C companies with on-premises or private cloud SaaS platform options that integrate data of any type into a unified customer profile and stores full histories on customers and prospects in data stores such as S3, GCS, Redshift, and BigQuery with encryption support.
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.