Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
This practical course guides experienced professionals through the essential steps of successfully implementing a Customer Data Platform. You’ll develop comprehensive project plans, master use case prioritization, create robust data strategies, and ensure organizational readiness for deployment success.
This practical course guides marketing, technology, and data professionals through a systematic approach to selecting the right Customer Data Platform vendor. You’ll master proven frameworks for identifying qualified vendors, gathering comprehensive information, and making confident selection decisions that align with your business requirements.