Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.