Lead to Account Match (CDP Institute)
Associate individuals with businesses in B2B data. Process: Ingest data; apply rules and reference data to associate each individual with a business or department master ID.
Related Resources
Core Banking Modernization with a CDP: The Key to Richer Customer Experiences (NGDATA)
Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.
Zeta CDP+ Video (Zeta)
Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
Black Friday 2021 E-Commerce and Retail Guide (Data Talks)
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.