LG CNS RealCDP Audit Report (LG CNS)

LG CNS supports B2C companies with on-premises or private cloud SaaS platform options that integrate data of any type into a unified customer profile and stores full histories on customers and prospects in data stores such as S3, GCS, Redshift, and BigQuery with encryption support. Data can be shared anywhere but the system is designed primarily to support online media and campaign efforts. Strong Data Governance capabilities support GDPR and other privacy and consent compliance requirements. “Listening” for behavioral data occurs under 1-second and is applied in real time segmentation and trigger campaigns, user attribute updates and machine learning scores. Scheduled data movement from the CDP database to other systems is supported via Apache Airflow in CSV or JSON formats.