Locate field events in areas where there are high concentrations of customers with strong purchase intent. Process: Assign customers to location-based clusters; identify clusters with most customers having high intent and value scores; schedule events in those areas.
Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.