Locate field events in areas where there are high concentrations of customers with strong purchase intent. Process: Assign customers to location-based clusters; identify clusters with most customers having high intent and value scores; schedule events in those areas.
Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.
Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.