Marketing Privacy: Navigating Customer Care in a Fast-Changing Environment (CDP Institute)
Susan Raab of the CDP Institute explains the role of marketing in privacy issues and why it matters now more than ever.
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Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
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Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Privacy to Market: Regional privacy – LATAM (Digital Smart Consulting)
Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting