Library/White Paper/Identity Management, Privacy

Marketing Privacy: Navigating Customer Care in a Fast-Changing Environment (CDP Institute)

Susan Raab of the CDP Institute explains the role of marketing in privacy issues and why it matters now more than ever.

Related Resources

Treasure Data Customer Data Platform Datasheet (Treasure Data)

The Treasure Data CDP uses AI to deliver predictive analytics based on real-time data. Read on to learn more.

Demystifying the Data Layer (Treasure Data)

Marketing and advertising are using more data than ever before. Treasure Data explores recent trends in data infrastructure investment.

A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands (Treasure Data)

We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.