Estimate the change in behavior caused by a marketing program. Process: Identify sets of otherwisesimilar customers who did and didn’t experience a marketing program; compare subsequent behaviors.
The Treasure Data CDP uses AI to deliver predictive analytics based on real-time data. Read on to learn more.
Marketing and advertising are using more data than ever before. Treasure Data explores recent trends in data infrastructure investment.
We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.