Library/Use Case/Identity Management, Message Delivery, Outbound Campaigns

Measure Campaign Effectiveness (Attribution) (CDP Institute)

Estimate the change in behavior caused by a marketing program. Process: Identify sets of otherwisesimilar customers who did and didn’t experience a marketing program; compare subsequent behaviors.

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Core Banking Modernization with a CDP: The Key to Richer Customer Experiences (NGDATA)

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Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.

Black Friday 2021 E-Commerce and Retail Guide (Data Talks)

The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.