Estimate the change in behavior caused by a marketing program. Process: Identify sets of otherwisesimilar customers who did and didn’t experience a marketing program; compare subsequent behaviors.
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.
Lemnisk is a B2C SaaS CDP platform that can operate wholly in the cloud or in a hybrid model where PII is stored on-premise at the client.