This free course empowers marketing and technology professionals to evaluate their current programs’ impact on customer trust and develop strategic plans for improvement. You’ll discover how to leverage Customer Data Platforms as a cornerstone for building lasting customer relationships in today’s privacy-conscious, real-time marketing environment.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
This practical course guides experienced professionals through the essential steps of successfully implementing a Customer Data Platform. You’ll develop comprehensive project plans, master use case prioritization, create robust data strategies, and ensure organizational readiness for deployment success.
This practical course guides marketing, technology, and data professionals through a systematic approach to selecting the right Customer Data Platform vendor. You’ll master proven frameworks for identifying qualified vendors, gathering comprehensive information, and making confident selection decisions that align with your business requirements.