Library/Case Study/Financial Services and Insurance/Data Assembly, Identity Management, Personalization

Mortgage Lender Case Study (Redpoint Global)

A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.

Related Resources

What Is a CDP and Why Do You Need One? (Oracle)

The CDP changed the game in data management by pulling customer data together, organizing it, and making it actionable. Oracle describes the role of this tool in transforming business operations today.

The Real-Time Marketing Playbook for Travel and Hospitality Brands (Relay42)

Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.

CDPI Round Table Europe/US April 2025 (CDP Institute)

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global