Library/Use Case/Customer Experience, Identity Management, Personalization, Predictive Analytics

Preemptive Customer Support (CDP Institute)

Support costs are high and customers get frustrated when the have problems. Can help customers who need assistance before they request it. Process: Develop models to identify customers likely to need support and to select the appropriate support materials; receive stream of data on customer behavior (e.g. web pages visited, system error messages, etc.) and isolate events indicating need for support; send appropriate support messages.

Related Resources

Composable or Integrated CDP? Making the Right Choice for Your Business (Treasure Data)

It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.

Unlock Rich Insights with CDP & Analytics (Salesforce CDP)

Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.

Salesforce Genie Customer Data Cloud Demo (Salesforce CDP)

Enjoy the Salesforce Genie Customer Data Cloud demo.