Need to classify anonymous visitors in real time based on their behaviors. Process: Receive realtime stream of anonymous visitor behavior from channel system; apply rules or predictive models to classify visitors based on behaviors and attributes; send classification to channel system to use in selecting treatments.
Resulticks CDP supports B2C and B2B (and hybrid) companies across a wide variety of industries in APAC (primarily), EMEA and North America.
Learn how Celebrus CX Vault’s patented no-party data solution solves for cookie loss and opt-outs by delivering contextual, session-specific relevance that fully respects consumer privacy.
Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.