Need to classify anonymous visitors in real time based on their behaviors. Process: Receive realtime stream of anonymous visitor behavior from channel system; apply rules or predictive models to classify visitors based on behaviors and attributes; send classification to channel system to use in selecting treatments.
Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.
Learn how to optimize customer engagement with a CDP that works with artificial intelligence.
A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.