Need to classify anonymous visitors in real time based on their behaviors. Process: Receive realtime stream of anonymous visitor behavior from channel system; apply rules or predictive models to classify visitors based on behaviors and attributes; send classification to channel system to use in selecting treatments.
Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.
Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.