Library/Use Case/Customer Experience, Predictive Analytics, Real Time Interactions

Real Time Behavioral Profiling (CDP Institute)

Need to classify anonymous visitors in real time based on their behaviors. Process: Receive realtime stream of anonymous visitor behavior from channel system; apply rules or predictive models to classify visitors based on behaviors and attributes; send classification to channel system to use in selecting treatments.

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Identity Resolution Explained: Profile the Right Prospects (Leadspace)

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Building B2B Buyer Profiles (Leadspace)

Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.