Library/Use Case/Customer Experience, Identity Management, Loyalty, Personalization, Predictive Analytics

Real Time Location-based Personalization (CDP Institute)

Select best message in real time based on current customer location and past data. Process: Receive real time stream of visitor locations and IDs from channel system; use location to look up relevant information (e.g. local weather); use ID to find visitor’s profile in the CDP; use location plus profile to infer customer context (e.g. work, home, vacation); apply rules or predictive models to select best message using all data; send to channel system for delivery; track behavior during session and make new adjusted selections.

Related Resources

Why use a CDP to drive customer retention and acquisition strategies (Wondaris)

A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.

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This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.

Bloomreach RealCDP Audit Report (Bloomreach)

The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.