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RealCDP: Customer Data Platform Certification Program (CDP Institute)

The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.

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Related Resources

CDPI Round Table Europe-US February 2025 (CDP Institute)

Guest: Julian Berry, Founder, UniFida

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CDPI Round Table APAC February 2025 (CDP Institute)

Guest: Sriram Sitaraman, Director of Technology, Material+

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Lemnisk Customer Data Platform explained in 130 secs! (Lemnisk)

This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!

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