Library/Evaluation Guide/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Identity Management, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Privacy, Real Time Interactions

RealCDP: Customer Data Platform Certification Program (CDP Institute)

The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.

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How Brands Can Thrive in 2022 (Zeta)

In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.

Cheetah Digital RealCDP Audit Report (Cheetah Digital)

Cheetah Digital’s Customer Engagement Suite supports both B2C and B2B companies (and B2B2C) with a cloud-based (AWS) SaaS platform that is robust, flexible and easy-to-use.

Amperity RealCDP Audit Report (Amperity)

This CDP system is an Enterprise level CDP for B2C companies and comes in four modules.