The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.