Run Stream Tests (CDP Institute)
Compare behaviors of customers in different long-running marketing programs. Process: Select similar sets of customers and assign to test vs control groups; execute test over time; compare behaviors at end of test.
Related Resources
CDPs and the Trust Crisis in Modern Marketing (Lemnisk)
Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.
CDPI Round Table Europe/US May 2025 (CDP Institute)
Guest: Lee Hammond, Principal, KLH Consulting
CDPI Round Table APAC May 2025 (CDP Institute)
Guest: Vlad Silik, Chief Technology Officer, carbonix