Run Stream Tests (CDP Institute)
Compare behaviors of customers in different long-running marketing programs. Process: Select similar sets of customers and assign to test vs control groups; execute test over time; compare behaviors at end of test.
Compare behaviors of customers in different long-running marketing programs. Process: Select similar sets of customers and assign to test vs control groups; execute test over time; compare behaviors at end of test.
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
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