Segment Assignment (CDP Institute)
Tag customers who belong to previously defined segments. Process: Define segment criteria; tag customers who meet the criteria; track movement in or out of segments over time.
Tag customers who belong to previously defined segments. Process: Define segment criteria; tag customers who meet the criteria; track movement in or out of segments over time.
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.