Shift Case Study (Twilio Segment)
An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.
An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.
Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.