The Comprehensive Framework for Optimizing Customer Journeys (Relay42)
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.