Library/White Paper/Data Trust, Identity Management, Privacy

The data trust model proposes individuals can control their data for profit (CDP Institute)

Is there a way for individuals to control their own data privacy for a profit? This paper from the CDPI explores one possibility. This article was first published in the Journal of Data Protection & Privacy, Volume 4 Number 2, published by Henry Stewart Publications, London, https://www.henrystewartpublications.com/jdpp

Related Resources

Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement (Blueshift)

Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.

Driving Engagement with Dynamic Personalization and AI (Blueshift)

Learn how to optimize customer engagement with a CDP that works with artificial intelligence.

Driving Growth Through Next-Gen Marketing Technology (Blueshift)

A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.