Library/Industry Study/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Identity Management, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Privacy, Real Time Interactions

The Definitive Guide to Customer Data Platforms (Twilio Segment)

Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.

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Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)

CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.

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Overview of the Zeta Marketing Platform (Zeta)

Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

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Winning in the Era of Data Differentiation (Tealium)

Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.

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