Library/White Paper/Data Analysis, Data Assembly, Identity Management, Loyalty, Personalization, Privacy

The Fundamentals of First-Party Data (Twilio Segment)

First-party data is the future of digital marketing. Segment details how to harness it.

Related Resources

CDPs and the Trust Crisis in Modern Marketing (Lemnisk)

Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

CDPI Round Table Europe/US May 2025 (CDP Institute)

Guest: Lee Hammond, Principal, KLH Consulting

CDPI Round Table APAC May 2025 (CDP Institute)

Guest: Vlad Silik, Chief Technology Officer, carbonix