The Fundamentals of First-Party Data (Twilio Segment)
First-party data is the future of digital marketing. Segment details how to harness it.
First-party data is the future of digital marketing. Segment details how to harness it.
Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.
Guest: Lee Hammond, Principal, KLH Consulting
Guest: Vlad Silik, Chief Technology Officer, carbonix