Library/Use Case/Customer Experience, Identity Management, Personalization, Predictive Analytics

Topic Interest Prediction (CDP Institute)

Need to estimate customer interest in different topics using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Related Resources

CDPs and the Trust Crisis in Modern Marketing (Lemnisk)

Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

CDPI Round Table Europe/US May 2025 (CDP Institute)

Guest: Lee Hammond, Principal, KLH Consulting

CDPI Round Table APAC May 2025 (CDP Institute)

Guest: Vlad Silik, Chief Technology Officer, carbonix