Topic Interest Prediction (CDP Institute)
Need to estimate customer interest in different topics using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Related Resources
Managing Data for AI: Role of the CDP (Treasure Data)
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
Why you should solve identity resolution on your data warehouse (RudderStack)
Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.