Library/Use Case/Customer Experience, Identity Management, Personalization, Predictive Analytics

Topic Interest Prediction (CDP Institute)

Need to estimate customer interest in different topics using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Related Resources

Industry Update July 2024 (CDP Institute)

What’s new in the CDP industry? This report from the CDPI shares the latest trends.

Build or Buy: Decoding the Best CDP Strategy for Your B2C Enterprise (Blueshift)

This insightful webinar with industry experts David Raab, Founder of the CDP Institute; Janet Jaiswal, VP of Marketing at Blueshift; and Todd Ilberg, VP of Customer Success at Blueshift focuses on the crucial decision of whether to build or buy a Customer Data Platform (CDP) for your organization.

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