Library/Video/Telecom and Utilities/Data Analysis, Identity Management, Loyalty, Outbound Campaigns, Personalization

Using Zeotap suppression helped VMO2 to save £1M and bring more new customers (Zeotap)

In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.

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Identity resolution brings together the entire customer journey for a complete customer view. RudderStack details how to optimize your efforts in this important area.

LG CNS RealCDP Audit Report (LG CNS)

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Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)

CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.