Library/Video/Telecom and Utilities/Data Analysis, Identity Management, Loyalty, Outbound Campaigns, Personalization

Using Zeotap suppression helped VMO2 to save £1M and bring more new customers (Zeotap)

In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.

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