Web Analytics: How you can power Google Analytics 4 with your own ID Graph (Teavaro)
GA4 can provide many benefits to your organization. Teavaro details how to maximize these benefits with your own ID graph.
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Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.
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CDPI Round Table APAC May 2025 (CDP Institute)
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