Business Case - CDP Institute

Guest: Julian Berry, Founder, UniFida

Guest: Sriram Sitaraman, Director of Technology, Material+

This video demonstrates how marketers can leverage Lemnisk’s Customer Data Platform to deliver exceptional customer experiences.

Real-time marketing data is critical to optimizing customer journeys. Lemnisk details how its CDP uses AI and automation to meet customers across channels.

Discover how McDonald’s, one of the largest QSR chains in India drives omnichannel marketing using Algonomy’s Omnichannel Customer Marketing and Customer Data Platform.

Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.

Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.

A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.

Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.

Selecting the best customer data platform for your company can be daunting. This guide from Blueshift explains key factors to consider when making your decision.

The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.

Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.