Customer Data Platform: Data Governance for Marketing Performance
Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
Blog
How Vertical CDPs Accelerate Success
A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.
CDP and Loyalty Systems: Better Together
Loyalty programs are very important to modern customer relationships. The CDPI and TCS explain how a CDP can help make your loyalty programs successful.
Email Isn’t Dead: How to Revive Your Email Marketing Strategy and Increase Sales
Get a behind-the-scenes look at email marketing best practices for retail, resort & brand marketers.
Ascent360 Introduction
Learn how to use your data with Ascent360.
Wachusett Mountain Case Study
A New England ski resort wanted to improve its marketing efforts. Ascent360 explains how its CDP powered an omnichannel campaign that increased conversion to high value purchases.
Johnson Outdoors Case Study
An outdoor recreation retailer wanted to build customer loyalty across all of their brands. See how the Ascent360 CDP used targeted content to boost opens and clicks.
The Ultimate Guide to Data Driven Marketing
Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.
CDP for Resort Marketing
Resort marketing presents numerous special challenges. Ascent360 explains how a CDP can help.
Why you need identity resolution for paid media optimisation in walled gardens
Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.
Create Industry-Leading Customer Experiences in Life Sciences with a Customer Data Platform
Life sciences organizations often struggle with fragmented data. Indegene shows how a CDP can improve customer experience by unifying the data.
Balancing Privacy and Activation: Raw PII Data Encryption in CDPs
Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.