2024 State of the CDP August 28, 2024 The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.
Two Minutes with Redpoint Global and Xanterra Travel Collection August 26, 2024 Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.
Redpoint Global – Buy Your Second CDP First August 26, 2024 Redpoint Global makes all of your customer experience technology work better – watch the video to learn more!
The Definitive CDP Guide: Defining and Applying a Use-Case Driven Agile Approach August 26, 2024 A customer data platform helps businesses face a continuous stream of unexpected demands. The CDPI and Redpoint Global detail the importance of use cases and agility when choosing a CDP.
Hotel Case Study August 26, 2024 A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.
Mortgage Lender Case Study August 26, 2024 A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.
Car Rental Company Case Study August 26, 2024 A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.
Healthcare Payer Case Study August 26, 2024 A large healthcare payer wanted to improve personalization, but was limited by cumbersome audience building methods. Learn how the Redpoint Global CDP provided self-serve segmentation and other tools to optimize engagement.
10 Questions to Ask a CDP Vendor August 26, 2024 Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.
The Role of a CDP in Hospitality Marketing: Creating a Seamless Guest Experience August 8, 2024 The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a CDP adds value at every step of the customer journey.
CMO’s Magical Arsenal: 5 Must-Have Spells for Mastering Audience Engagement with CDP August 6, 2024 The CMO has more customer data than ever before. Algonomy describes how a CDP can help manage this data in unified profiles.
Atlassian Case Study July 29, 2024 Atlassian wanted to scale its growing business with personalized customer moments. Learn how the ActionIQ composable CDP drove faster audience building and a 50% increase in return on ad spend.