Atlassian Case Study
Atlassian wanted to scale its growing business with personalized customer moments. Learn how the ActionIQ composable CDP drove faster audience building and a 50% increase in return on ad spend.
Blog
Amplify: Putting Together a Composable CDP Faster and More Easily
We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.
Lakehouse CDP: Stop struggling with customer data quality and integrations
Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.
Lakehouse CDP Demo
See how IT can unify and enrich customer data in a lakehouse without building pipelines or ETL. Build a trusted data foundation for your business.
Ultimate Customer Data Platform Guide
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
A Buyer’s Guide to Composable CDPs
The composable CDP is perhaps the most confusing topic in today’s martech space. Actable provides core insights and guidance to help buyers.
Composable vs Packaged CDP Worksheets
Deciding between a Composable CDP and a Packaged CDP should be based on careful comparison. The CDP Institute has prepared these worksheets to help you gather the information needed for this decision.
Introduction to Composable CDP
Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
The Complete Guide to the Composable CDP
Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.
An IT manager’s guide to building or buying a CDP
Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.
Composable or Integrated CDP? Making the Right Choice for Your Business
It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Build or Buy Your CDP?
The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.