BlendeeID: overcome deprecation April 17, 2024 Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Customer Data Platform vs Data Management Platform November 17, 2021 The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
Advertiser Perceptions: Preparing for a Future Without Third-Party Cookies & IDFA October 14, 2021 Advertisers are facing major challenges from privacy regulations and updates. Treasure Data details how first-party data can help with navigating the future.
Future-Proofing Customer Experience in an Evolving Martech Landscape September 28, 2021 Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.
Marketing Privacy: Navigating Customer Care in a Fast-Changing Environment September 23, 2021 Susan Raab of the CDP Institute explains the role of marketing in privacy issues and why it matters now more than ever.
Onboarding (Append External IDs) April 13, 2021 Append external identifiers to existing customer records. Process: Send customer records including IDs to external vendor who will match against additional identifiers and return these to append to the customer’s profile.
Segment Customer Data Platform Profile April 13, 2021 The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.
Optimove Solution Overview April 13, 2021 The Optimove CDP can provide marketers with actionable insights. Read on to learn more.
Customer Data Platform Buyer’s Guide April 13, 2021 Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.
CDP Use Case Template April 13, 2021 Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.
RealCDP: Customer Data Platform Certification Program April 13, 2021 The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.