Customer Data Platform vs Data Management Platform November 17, 2021 The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
Advertiser Perceptions: Preparing for a Future Without Third-Party Cookies & IDFA October 14, 2021 Advertisers are facing major challenges from privacy regulations and updates. Treasure Data details how first-party data can help with navigating the future.
Future-Proofing Customer Experience in an Evolving Martech Landscape September 28, 2021 Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.
Marketing Privacy: Navigating Customer Care in a Fast-Changing Environment September 23, 2021 Susan Raab of the CDP Institute explains the role of marketing in privacy issues and why it matters now more than ever.
First-Party Data Takes the Cake July 10, 2021 Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.
Unlocking the Potential of Your Customer Data April 13, 2021 Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.
CDP: Is it Really Your Single Source of Truth for Sales and Marketing? April 13, 2021 Leadspace Founder and CTO Amnon Mishor reveals the incredible promise of customer data platforms and what they mean for B2B Sales and Marketing in particular.
Onboarding (Append External IDs) April 13, 2021 Append external identifiers to existing customer records. Process: Send customer records including IDs to external vendor who will match against additional identifiers and return these to append to the customer’s profile.
Segment Customer Data Platform Profile April 13, 2021 The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.
Optimove Solution Overview April 13, 2021 The Optimove CDP can provide marketers with actionable insights. Read on to learn more.
Customer Data Platform Buyer’s Guide April 13, 2021 Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.
CDP RFP Template April 13, 2021 Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.