The Customer Data Alliance is an initiative constructed in collaboration with the Customer Data Platform Institute and Emory Goizueta Executive Education. The CDA is a professional network dedicated to advancing data-driven marketing, analytics, IT, and AI. As a vendor-neutral, membership-driven organization, we help businesses harness data more effectively, align teams, and scale with confidence.

Members engage in conferences, executive training, and peer-led discussions that foster collaboration and practical learning. By connecting industry leaders across disciplines, the CDA equips organizations with the insights and strategies needed to navigate complex data and organizational challenges and drive sustainable growth.