Vendor Blog Posts

Encouraging Customer Loyalty – Making the First to Second Purchase Research from National Express suggests that, on average, Britons book their next holiday just 37 days after returning home from their previous one.

Behavioural and Engagement Data Key to Success for Predictive Analytics At a recent event I presented six case studies about the successful (i.e. they made money) application of Predictive Analytics.

What to Consider Before Implementing Predictive Modelling The database marketing arena has been hit with a lot of buzzwords in the past few years.

The Problem with, And a Solution to, Inaccurate Customer Data How accurate is the customer data that you hold?

Mobile Customer Recognition – the Third Estate of Customer Identification In preparation for a recent webinar on the growth of the Customer Data Platform I was struggling to fully articulate the value of one key part of it.

CDP & GDPR – A Match Made in Scrabble Heaven There are already a number of different pieces of UK legislation that cover data protection and data security.