Need to identify most accurate available information for each customer attribute and share with other systems. Process: Link customer data inputs from different sources that relate to the same person; apply rules and reference data to select the attribute most likely to be correct; publish these attributes as ‘golden record’ for other systems to use
The Amperity CDP follows a use case-driven approach and leverages gen AI insights for nontechnical users. Learn more in this IDC report.
AI agents are transforming CX and enterprise operations. Amperity details how to make sure your customer data is ready for them.
Retailers are embracing AI to improve loyalty and CX. This Amperity report reveals the issues they’re facing and suggests paths forward.