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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
Insuring Success: Unleashing the Power of CDPs in the Insurance Sector (FirstHive)
Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.
Breuninger Case Study (Zeotap)
A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.
Rocking Retail with AI: 3 Steps that Set the Stage for Long-Lasting Customer Relationships (Blueshift)
Explore how Sweetwater, the leading online music retailer, leverages AI to deliver personalized, one-to-one engagements that foster lifelong customer relationships.
How Frame.io Delivers a Seamless Customer Experience with Personas (Twilio Segment)
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
Upcoming Webinars/View Full Schedule
Breaking Down the Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue
Webinar from AMO (A Media Operator) and BlueConic.
Capability Maturity Model: Personalization Model for Successful CX
Webinar from Redpoint Global.
Upcoming Live Events/View Full Schedule
Strategic Marketing West 2024
Industry conference from Reuters Events. Register with code CDPI200 for $200 discount.
Customer Service & Experience West 2024
Industry conference from Reuters Events. Register with code CDPI200 for $200 discount.
From the Blog
Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer
In our conversations with customers, sometimes they ask, “Can I just use my data warehouse as a customer data platform (CDP)?”
As cookies disappear, the need for data collaboration is here
When it comes to customer engagement, acquisition, and loyalty, experience is the difference.
Practical steps to getting started with Gen AI for marketing
A common question from every executive team these days: “What’s our AI strategy?”
Hospitality Data Management Problems? Meet Your Solution
Hospitality marketing teams come across many roadblocks in data management.
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