The CDP Institute Italy brings the CDP’s own themes to the Italian market and supports users, companies and other entities interested in evaluating and experiencing the many potentials and benefits of this technology.

CDP Institute Italy

Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business



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CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to the continuous growth challenges brought by the market.

Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business is a one-day event that offers Marketing Decision Makers the opportunity to learn more about the key role that Customer Data Platforms play in the MarTech ecosystem. MarTech architecture continues to shift, with developments such as composability and real-time data activation. CDPs, however, continue to act as a bridge between various data sources and marketing tools, ensuring a seamless and unified customer experience across channels.

Join us for this afternoon event, where attendees will have the opportunity to listen to a keynote speech by a Forrester expert, understand how different CDP use cases are implemented, listen to clients’ success story, and enjoy a networking aperitivo.

It is never too late to harness the potential of a modern marketing ecosystem for strategic and impactful business initiatives.

What we will cover:

  • Customer Understanding
  • AI & ML Integration
  • CDP Use Cases
  • Privacy & Compliance
  • Scalability, Flexibility & Composability


Joe Stanhope, VP, Principal Analyst, Forrester
Giovanni Lorenzoni, CDP Institute Italy Representative
Claudia Finizio , CRM Manager, Lottomatica
Lorenzo Ricci, Strategic Account Executive Italy, Tealium
Andrea Bedeschi, Executive Advisor, BitBang
Amèlie Sagot , Enterprise Account Executive, Treasure Data
Roberto Ranaldi, Senior Solution Consultant, Adobe
David Raab, Founder of CDP Institute
Federico Passioni, Chief Sales Officer, Blendee

Keynote Speaker: Joe Stanhope

Joe is a vice president and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. Joe’s research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Interested Audience:

  • C-Level Executives
  • VP Marketing
  • Marketing Ops
  • Head of Customer Services
  • Customer Experience/CX
  • Customer Acquisition
  • Head of Innovation

Registration Closed, Take a look at our Webinars

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