The CDP Institute Italy brings the CDP’s own themes to the Italian market and supports users, companies and other entities interested in evaluating and experiencing the many potentials and benefits of this technology.

Customer Data Platform Day

The official launch of CDP Institute Italy

Organised by:
Sponsored by:

Featuring Speakers from:


Consumers expectations in 2023 are higher than ever: personalization and experience consistency across an increasing number of channels are a must. Could a Customer Data Platform help marketers be up to the task?
Come and find out at the CDP Institute Italy Chapter Event, organised by BitBang.

Customer data are every business’s most valuable asset: we need one place to store it, curate it, and action it. Customer Data Platforms are on the rise as a technological answer to this need.

CDP experts from across the field are coming together at the first CDPI Italy Chapter Event to share their experiences and help you find out: is a CDP the solution to your business needs? How can it be used alongside your company’s existing technology stack? Can it help you to assemble customer profiles and orchestrate customer interactions?

With use cases, success stories, vendors, networking opportunities, and a keynote speech from David Raab, who first named the CDP category in 2013 and founded the CDP Institute, this event is not to be missed!

  • What are CDP’s?
  • Why do businesses need them?
  • Best of Breed
  • Use Cases
  • Success Stories


David Raab, Founder of CDP Institute
Giovanni Lorenzoni, CDP Institute Italy Representative
Valentina Cobbe, Customer Data Product Manager, YOOX Net-a-Porter Group S.p.A
Valentina Torti, Head of CRM, Integration & Data IT Department, Rinascente
Federico Zaghetto, CRM Manager, TWINSET
Andrea Bedeschi, Program Manager Customer Analytics at BitBang
Roberto Ranaldi, Presales Consultant at Adobe

Registration Form

The event is free of charge, but places are limited: register to reserve your spot today!

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