CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to the continuous growth challenges brought by the market.

Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business is a one-day event that offers Marketing Decision Makers the opportunity to learn more about the key role that Customer Data Platforms play in the MarTech ecosystem. MarTech architecture continues to shift, with developments such as composability and real-time data activation. CDPs, however, continue to act as a bridge between various data sources and marketing tools, ensuring a seamless and unified customer experience across channels.

Join us for this afternoon event, where attendees will have the opportunity to listen to a keynote speech by a Forrester expert, understand how different CDP use cases are implemented, listen to clients’ success story, and enjoy a networking aperitivo.

It is never too late to harness the potential of a modern marketing ecosystem for strategic and impactful business initiatives.

What we will cover:

• Customer Understanding
• AI & ML Integration
• CDP Use Cases
• Privacy & Compliance
• Scalability, Flexibility & Composability