The CDP Institute Italy brings the CDP’s own themes to the Italian market and supports users, companies and other entities interested in evaluating and experiencing the many potentials and benefits of this technology.

CDP Institute Italy

CDP Day

 

Summary:

As the Italian market continues to embrace Customer Data Platforms (CDPs), businesses are evolving their strategies to fully leverage customer data for enhanced personalization and optimized marketing performance.
The rise of AI-driven approaches has further amplified the value of CDPs, making them a key enabler of predictive insights, automation, and real-time customer engagement.

Elevate Customer Data for Marketing: The Future of CDPs in an AI-Driven World is a one-day event designed for Marketing Decision Makers looking to stay ahead in an ever-evolving MarTech landscape. As composable architectures and AI-driven decision-making gain traction, CDPs remain the critical link between data, marketing activation, and customer experience.

Join us for an afternoon of expert insights, real-world CDP use cases, and a deep dive into how AI enhances marketing personalization and customer experience. Hear from industry leaders, gain valuable perspectives from client success stories, and connect with peers over a networking aperitivo.

The future of marketing starts with data—unlock its full potential with a modern, AI-powered CDP strategy.

What we will cover:

  • The Future of the CDP
  • The Value of the CDP within an AI Approach
  • CDP Use Cases
  • Marketing Personalisation
  • Customer Experience

Speakers

Joe Stanhope, VP, Principal Analyst, Forrester
Giovanni Lorenzoni, CDP Institute Italy Representative
Claudia Finizio , CRM Manager, Lottomatica
Lorenzo Ricci, Strategic Account Executive Italy, Tealium
Andrea Bedeschi, Executive Advisor, BitBang
Amèlie Sagot , Enterprise Account Executive, Treasure Data
Roberto Ranaldi, Senior Solution Consultant, Adobe
David Raab, Founder of CDP Institute
Federico Passioni, Chief Sales Officer, Blendee

Keynote Speaker: Joe Stanhope

Joe is a vice president and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. Joe’s research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Interested Audience:

  • C-Level Executives
  • VP Marketing
  • Marketing Ops
  • Head of Customer Services
  • Customer Experience/CX
  • Customer Acquisition
  • Head of Innovation

CDP Institute Italy Event, Milan 29 May 2024

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Please get in touch with italy@cdpinstitute.org