What is a CDP Used For?
CDPs helps organizations manage the data needed to better understand and interact with their customers. There are countless ways in which companies choose to do this and often many steps needed to operationally achieve goals.
Use cases define the list of steps required to complete a task, such as running a particular marketing program. They are critical to understanding how an organization will use a CDP and to defining the features each organization requires in their CDP. Here are some resources to help you manage your use cases: