Sales festivals, such as 11.11 and 12.12, create opportunities for consumers to make advanced holiday gift purchases, and retailers should note to make these moments count, and capture the attention of their shoppers in advance of year-end seasonal shopping moments. Out of all these sales festivals, which remains the most popular among Southeast Asian consumers?
With changing consumer and retail trends as well as more inclusive payment options, e-commerce spending is estimated to rise by 162% to reach US$179.8b by 2025.
Facing so many challenges during the pandemic, retail needs to have the following while welcoming 2022: e-commerce, empowering on-ground staff, use of data, reducing friction, and taking an omni-channel approach.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.