CDP Institute

Taguchi Marketing Pty Ltd has been given a patent for its cutting-edge content delivery automation system, which deploys AI to review digital marketing campaigns in real time and adjusts them to be able to reach customers better. The software uses an algorithm to review components (ie headline, image, body copy) of a campaign and adapt it until it finds a better way to serve customers.

Short video app TikTok is in the process of obtaining an e-commerce permit from Indonesia’s government, state news agency Antara reported, citing the deputy trade minister. In September, Indonesia banned e-commerce transactions on social media, a major blow for TikTok, which had pledged to invest billions of dollars in Southeast Asia, including Indonesia, the region’s biggest economy.

Malaysia-based digital media firm Catcha Digital Berhad is acquiring 51% equity interest in digital agency, DS Services Sdn Bhd or more commonly known as “Digital Symphony” among industry players for US$4.55 million. Catcha Digital said if the proposed acquisition materializes, this would enable Catcha Digital Group to leverage on DS Services’ expertise to deliver a more comprehensive range of solutions to the clientele of both the Group as well as DS Services.

The Salvadoran fintech Cubo secured US$3.5 million from IDB Lab to expand to Guatemala and develop digital payment solutions for micro, small, and medium-sized enterprises in Central America. Cubo’s payment platform is versatile and can handle card transactions through different methods, such as point-of-sale systems, payment links, and QR codes. Cubo connects with over 10,000 businesses in Central America, where 40% are led by women, aligning with Cubo’s goal of achieving regional financial and technological inclusion.

Uncover aims to utilize this new funding to expand its teams in product development, sales, and growth further to establish itself in the thriving Brazilian market for Software as a Service (SaaS) focused on Marketing Mix Modeling. Uncover is a B2B SaaS used by advertisers nationwide to enhance the efficiency and accuracy of the results generated by their media investments. The startup has revolutionized how return on investment (ROI) is measured by automating marketing data integration.

Nigerian online grocery startup Pricepally has secured $1.3 million in seed funding to expand its operations. Backers include returning investor Samurai Incubate and new investors SOSV, ELEA, Hi2 Global, and Chui Ventures.

Cameroonian health startup Waspito has secured a $2.5 million seed extension from DP World through Newtown Partners, Saviu Ventures, AAIC Investment, Axian Ventures, and CFAO’s Health54 to spur its growth in the Francophone region.

Nigerian trade finance startup FrontEdge, which helps facilitate cross-border trades for African SMEs, has raised US$10 million in debt and equity funding to scale operations across Nigeria, Kenya, and other African countries.

Adobe has reportedly acquired Bengaluru-based Rephrase.ai. Rephrase.ai runs an artificial intelligence (AI)-powered video creation platform. The US software major reportedly looks to integrate Rephrase’s tech stack and generative AIvideo capabilities. The deal will allow Adobe to integrate Rephrase’s technology technology with its Creative Cloud video-editing platform, enhancing its offerings.

Salesforce expands its Bengaluru office presence as part of its growth strategy in India. The decision aligns with the increasing trend of companies investing in digital transformation and leveraging generative AI innovation. At the forefront of the AI revolution, Salesforce has brilliantly positioned to deepen India’s reputation as a global tech leader.

ETML, a growth advertising and analytics company has bagged the digital mandate for Lenskart, India’s optical brand. With this partnership, ETML would be responsible for handling Lenskart’s performance marketing endeavours in the Middle East, with an aim to serve its larger business objective.

Malaysian-founded used-car online marketplace, Carsome Group, will reportedly be cutting hundreds of jobs as it seeks profitability in time for a possible public listing. The company will be cutting jobs across its markets in Singapore, Malaysia, Indonesia, and Thailand, with the latter two being most affected.