News

CDPI Emerging Markets

Categories : CDPI Emerging Markets

Australia’s Taguchi gets a US patent for its digital marketing technology

November 30, 2023
Taguchi Marketing Pty Ltd has been given a patent for its cutting-edge content delivery automation system, which deploys AI to review digital marketing campaigns in real time and adjusts them to be able to reach customers better. The software uses an algorithm to review components (ie headline, image, body copy) of a campaign and adapt it until it finds a better way to serve customers.
CDPI Emerging Markets

Malaysia’s Catcha Digital acquires 51% interest in Digital Symphony for US$4.55M

November 30, 2023
Malaysia-based digital media firm Catcha Digital Berhad is acquiring 51% equity interest in digital agency, DS Services Sdn Bhd or more commonly known as “Digital Symphony” among industry players for US$4.55 million. Catcha Digital said if the proposed acquisition materializes, this would enable Catcha Digital Group to leverage on DS Services’ expertise to deliver a more comprehensive range of solutions to the clientele of both the Group as well as DS Services.
CDPI Emerging Markets

Cubo raises US$3.5M round and arrives in Guatemala

November 30, 2023
The Salvadoran fintech Cubo secured US$3.5 million from IDB Lab to expand to Guatemala and develop digital payment solutions for micro, small, and medium-sized enterprises in Central America. Cubo’s payment platform is versatile and can handle card transactions through different methods, such as point-of-sale systems, payment links, and QR codes. Cubo connects with over 10,000 businesses in Central America, where 40% are led by women, aligning with Cubo’s goal of achieving regional financial and technological inclusion.
CDPI Emerging Markets

Uncover, a Brazilian martech company, sets a record for investment in a US$1.5M seed funding round

November 30, 2023
Uncover aims to utilize this new funding to expand its teams in product development, sales, and growth further to establish itself in the thriving Brazilian market for Software as a Service (SaaS) focused on Marketing Mix Modeling. Uncover is a B2B SaaS used by advertisers nationwide to enhance the efficiency and accuracy of the results generated by their media investments. The startup has revolutionized how return on investment (ROI) is measured by automating marketing data integration.
CDPI Emerging Markets