B2B data compiler 180byTwo has announced Unifi, a “customer data and identity platform” that combines data, identity resolution, intent prediction, and analytics. Partners include Merritt Group, Oracle Data Cloud, Pumatic, Lotame and Marketo. Before your head explodes again, relax: this one’s still in closed beta.
Habu, which just came out of stealth with $15 million in funding, calls itself a “marketing data operating system” for “stitching together marketing and advertising data from multiple platforms to deliver a relevant consumer experience across all channels”. That sounds like a CDP but they are taking a non-CDP approach that includes analyzing data inside the “clean rooms” offered by Google, Facebook and other walled gardens. The founders held senior positions at Krux and Salesforce, which either helps or harms their credibility.
Definitely not by coincidence, two Localytics co-founders have announced their next business, which they’ve been working on since leaving Localytics more than a year ago. Demand Sage will offer automated customer analytics to small and mid-sized businesses. It will initially extract data from Hubspot, uncover useful insights, and place the results in Google Sheets.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.