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180byTwo Announces B2B Data Unification Platform

B2B data compiler 180byTwo has announced Unifi, a “customer data and identity platform” that combines data, identity resolution, intent prediction, and analytics. Partners include Merritt Group, Oracle Data Cloud, Pumatic, Lotame and Marketo. Before your head explodes again, relax: this one’s still in closed beta.

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Habu Raises $15 Million to Unify Customer Data Without a CDP

February 13, 2020

Habu, which just came out of stealth with $15 million in funding, calls itself a “marketing data operating system” for “stitching together marketing and advertising data from multiple platforms to deliver a relevant consumer experience across all channels”. That sounds like a CDP but they are taking a non-CDP approach that includes analyzing data inside the “clean rooms” offered by Google, Facebook and other walled gardens. The founders held senior positions at Krux and Salesforce, which either helps or harms their credibility.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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