2022 Martech M&A Was ‘Buoyant’: Ciesco Report

“Look on the bright side,” sings Stephen Sondheim’s Charles J. Guiteau as he waits to be hanged.  In that spirit, financial advisory firm Ciesco reports that 2022 was a “buoyant year for M&A activity”, with a 20% increase in deal volume, including a 12% rise for martech.  Announced deal value was down by half but we won’t dwell on that.