Seventy percent of marketers believe that up to half their email marketing tasks will be AI-driven by the end of next year, according to a survey by email platform Litmus. Almost a fifth (18%) put that figure at 50-75%. B2B marketers see content creation as its central role; B2C marketers are looking to it to provide campaign performance trends and insights.
Constant Contact, the digital marketing provider focused on small businesses, has acquired email and marketing automation platform Moosend from Sitecore. The acquisition is aimed at expanding Constant Contact’s customer base, especially in EMEA, where Moosend is well-established. Moosend will continue to power Sitecore Send for existing and new customers.
Five months after acquiring CDP Lytics, digital experience platform Contentstack has announced that Lytics’ capabilities are infused into its EDGE platform as Contentstack Data and Insights. EDGE also incorporates Contentstack’s headless CMS. The new capabilities include audience analytics, real-time data activation and omnichannel campaign orchestration.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.