21% of Marketers Plan a CDP Investment in the Next Year: Chief Marketer Study

Chief Marketer paints a brighter picture: 21% of survey respondents said they plan a CDP investment in the next twelve months, similar to sales automation (25%) and mobile (18%) although well beyond email (54%) and marketing automation (51%). Just 13% felt they were “absolutely” optimizing their martech investments. Most common barriers were lack of time (58%) and skilled staff (56%).