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33% of Consumers Use Ad Blockers: Rakuten Marketing

Speaking of research: a survey by integrated marketing agency Rakuten found that 33% of consumers use an ad blocker and 45% will abandon a Web site because of a bad experience. Popups and preroll video ads were most annoying, while coupons and emails were most useful. Consumers want better ad personalization too. Worth a look.

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Swrve Mobile Engagement System Adds Deeper Email Integration

June 22, 2017

Swrve loads data from mobile apps and uses it to drive messaging, run marketing campaigns, and feed other systems. It can import data from non-mobile sources, making it a proper Customer Data Platform, although that’s not its focus. The system can run email campaigns, which are delivered through integrations with marketing automation and email platforms. It has just enhanced its integration with Salesforce Marketing Cloud to allow greater personalization, launch customer journeys, use dynamic email templates, and more.

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It’s a Post-Mobile World: BrightEdge Study

June 20, 2017

Few marketers will see TV as cutting edge. But even the 27% who see mobile as “the next big thing” are behind the times, according to search optimization vendor BrightEdge. It’s really a “post-mobile world” that will be dominated by technologies including voice search, artificial intelligence, and hyper-local targeting. There’s a lot of really interesting insight here, although BrightEdge hasn’t packaged it very conveniently.  For another vision of the future, check out this post on the Customer Experience Matrix blog.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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