Business is booming in Latin America: Startups raised $9.3 billion in the first six months of 2021, and the region has produced a record number of unicorns, including Nubank, Rappi and iFood. The growth has caught the eyes and pockets of foreign investors, too, with SoftBank announcing its Latin America Fund II, committing $3 billion to tech companies there.
CB Insights data indicates that despite rapid growth from 2015 to 2020, when Latin American fintechs raised $138 million and $3.14 billion, respectively, 2021 stands apart from other years in terms of growth. Both dollars and deals in the region are going to smash through 2020 and 2019’s superlatives, and indeed have already done so.
Cameroonian start-up Agrix Tech has developed a mobile app that helps farmers to prevent and treat crop diseases utilising machine learning technologies. Founded in August 2018, Agrix Tech is using mobile and machine learning technologies to overcome vital agricultural challenges on the continent.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.