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40% of Companies Don’t Collect Customer Consent Data: PossibleNOW

If companies can’t run their systems or keep their data safe, getting consent to use customer data almost seems irrelevant. But it’s still noteworthy that 40% of respondents told consent management vendor PossibleNOW they’re not collecting consent and another 21% don’t know.  Arguably more disturbing: 42% are making a conscious choice to break consent rules because they think they won’t be fined or are waiting to see how the laws are enforced. One glimmer of hope: 72% of those who do have a consent platform say they’re gaining value from it in trust, customer experience, or revenue.

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X2Engine Extends Its Open Source Customer Experience Platform

November 5, 2018

If Adobe’s $1.68 billion acquisition of Magento failed to get you thinking about open source systems, then IBM’s $34 billion deal for Red Hat surely did. So maybe you’ll be interested in open source CRM vendor X2Engine’s release of an enhanced marketing automation layer. The X2 platform includes marketing, sales, service, digital, quotes, social monitoring, collaboration, and document management. Prices start at $35 per month per user and they claim more than 40,000 deployments worldwide.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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