News

40% of Companies Don’t Collect Customer Consent Data: PossibleNOW

If companies can’t run their systems or keep their data safe, getting consent to use customer data almost seems irrelevant. But it’s still noteworthy that 40% of respondents told consent management vendor PossibleNOW they’re not collecting consent and another 21% don’t know.  Arguably more disturbing: 42% are making a conscious choice to break consent rules because they think they won’t be fined or are waiting to see how the laws are enforced. One glimmer of hope: 72% of those who do have a consent platform say they’re gaining value from it in trust, customer experience, or revenue.

More News

Next Article

X2Engine Extends Its Open Source Customer Experience Platform

November 5, 2018

If Adobe’s $1.68 billion acquisition of Magento failed to get you thinking about open source systems, then IBM’s $34 billion deal for Red Hat surely did. So maybe you’ll be interested in open source CRM vendor X2Engine’s release of an enhanced marketing automation layer. The X2 platform includes marketing, sales, service, digital, quotes, social monitoring, collaboration, and document management. Prices start at $35 per month per user and they claim more than 40,000 deployments worldwide.

CDPI Newsletter
Featured Article

IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

CDPI Newsletter