40% of Companies Don’t Collect Customer Consent Data: PossibleNOW

If companies can’t run their systems or keep their data safe, getting consent to use customer data almost seems irrelevant. But it’s still noteworthy that 40% of respondents told consent management vendor PossibleNOW they’re not collecting consent and another 21% don’t know.  Arguably more disturbing: 42% are making a conscious choice to break consent rules because they think they won’t be fined or are waiting to see how the laws are enforced. One glimmer of hope: 72% of those who do have a consent platform say they’re gaining value from it in trust, customer experience, or revenue.

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X2Engine Extends Its Open Source Customer Experience Platform

November 5, 2018

If Adobe’s $1.68 billion acquisition of Magento failed to get you thinking about open source systems, then IBM’s $34 billion deal for Red Hat surely did. So maybe you’ll be interested in open source CRM vendor X2Engine’s release of an enhanced marketing automation layer. The X2 platform includes marketing, sales, service, digital, quotes, social monitoring, collaboration, and document management. Prices start at $35 per month per user and they claim more than 40,000 deployments worldwide.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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