40% of Companies Don’t Collect Customer Consent Data: PossibleNOW
If companies can’t run their systems or keep their data safe, getting consent to use customer data almost seems irrelevant. But it’s still noteworthy that 40% of respondents told consent management vendor PossibleNOW they’re not collecting consent and another 21% don’t know. Arguably more disturbing: 42% are making a conscious choice to break consent rules because they think they won’t be fined or are waiting to see how the laws are enforced. One glimmer of hope: 72% of those who do have a consent platform say they’re gaining value from it in trust, customer experience, or revenue.