Junior marketers are more active users of AI than their seniors (71% vs 64%), according to this survey from The Conference Board. But juniors are also more worried that AI will harm work quality (31% vs. 14%), creativity (49% vs 21%) and innovation (26% vs 7%). Among all respondents, 40% expect AI will reduce the number of jobs.
Lytics has added a new module, Vault, for data governance and privacy management. Features include data encryption, consent management, and a data clean room. It’s all accessed through a unified interface.
It’s not just marketers who are worried about the impact of tech. This Utimaco survey of global consumer attitudes found that 41% believe a connected world would make life easier but a substantial 34% disagreed. U.S. consumers were even more pessimistic, with more thinking a connected world would be bad (39%) than good (37%). Just 19% of respondents said they don’t worry about data security.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.