42% of CMOs Say Data Hinders Creativity: Adverity Report

This Adverity survey finds that that as many CMOs say data hinders creativity (42%) as say it helps (41%).  A similar proportion (43%) say their teams spend more time collecting data than using it.  I think the intended lesson is that people should buy tools like Adverity to make data collection easier, but maybe some people have given up on this whole “data-driven decisions” thing altogether.