This Adverity survey finds that that as many CMOs say data hinders creativity (42%) as say it helps (41%). A similar proportion (43%) say their teams spend more time collecting data than using it. I think the intended lesson is that people should buy tools like Adverity to make data collection easier, but maybe some people have given up on this whole “data-driven decisions” thing altogether.
CommBank has moved to the next phase of its plan to build a huge loyalty platform of linked services for banking customers. It is launching loyalty scheme Yello to six million retail banking customers in a bid to retain customers in the face of global competition from big tech while getting ahead of incoming data privacy regulatory changes.
Data integration platform Fivetran also finds companies are struggling with data: 82% of Enterprise Resource Platform (ERP) users say they’re making decisions based on stale data and 85% say this is leading to lost revenue. Just 23% say they have real-time access to ERP data even though 86% say they need it. Say, do you think Fivetran can help?
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.