We reported a survey yesterday that found Software as a Service accounted for just 15% of application deployments, while other cloud environments accounted for 48%.

Looking for something more rigorous than patterns or correlations? How about  multivariate testing using artificial intelligence and genetic algorithms to optimize conversion rates? In this stellar blog post, Neal Cole of digital agency Conversion Uplift explains the workings of Sentient Ascend’s testing system.  Worth knowing.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.