49% of Companies Have a CDP: Salesforce Research

I doubt that 49% of companies have deployed a Customer Data Platform but the headline is too good to pass up. Many answers in this Salesforce Research survey probably came from people who have heard about CDPs but don’t fully understand them. In any event, there’s plenty of other interesting data in this 58 page study: just the thing for a cozy holiday weekend.

More News

Next Article

G2 Crowd Buys Siftery to Help Companies Cut Tech Costs

December 17, 2018

We’ll see how this week goes, Dear Reader. If the news is as slow as expected, we might just shut down early and give you back a few minutes. In the meantime, we have some items left over from last week. Let’s start with an acquisition: software review site G2 Crowd has purchased Siftery, which examines company Web sites to figure out what technologies they’re using. The idea is for Siftery to help companies manage their technology after HG Data helps them buy it.

CDPI Newsletter
Previous Article

Anagog Enables Personalization Without Sharing Data

December 13, 2018

How about something completely different? Anagog lets companies deliver personalized, context-sensitive services on a mobile phone without moving personal data off the handset. The trick is an engine that runs on the device itself, tracking detailed behaviors but only exposing a summary profile and predictions to external systems.  Let that sink in: “absolutely no reliance on the cloud” is now a selling point. Can “absolutely no AI” be far behind?

CDPI Newsletter
Featured Article

Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

CDPI Newsletter