4c.com is the Web site of a company that makes excellent bread crumbs, a tracking technology used by Hansel and Gretel. But today’s news is from another 4C, which tracks results of video advertising. They’ve just announced a Bring Your Own Data solution that lets advertisers load their own information into 4C reporting system. Their Web site us 4cinsights.com.
I don’t know whether you care, Dear Reader, but Verizon has sold once-hot multi-media blogging platform Tumblr to WordPress owner Automattic. Tumblr was part of Verizon’s ill-fated Yahoo! acquisition. Let’s consider this a reminder of how quickly online platforms rise and fall.
Finally, printing industry group The Specialty Graphic Imaging Association bought NAPCO Media, which publishes several printing and publishing trade magazines. The goal seems to be a broader reach for SGIA. NAPCO is – or was – family owned.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.