4C Adds ‘Bring Your Own Data’ Video Ad Measurement
4c.com is the Web site of a company that makes excellent bread crumbs, a tracking technology used by Hansel and Gretel. But today’s news is from another 4C, which tracks results of video advertising. They’ve just announced a Bring Your Own Data solution that lets advertisers load their own information into 4C reporting system. Their Web site us 4cinsights.com.