52% of companies in Latin America believe that SEO is not fundamental for organizations

WeAreContent, a leading company in multimedia content creation and effective content strategies with SEO techniques, presented last month through the virtual event with partners of the IAB Colombia, the results of the SEO Latin America 2021 digital study. One of the conclusions found that that there is a clear lack of knowledge in the marketing areas of organizations and also in their digital areas. Only 57% of the digital areas of organizations consider SEO to be fundamental and 43% do not see it as an essential tool surprise the community.

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Latin America stands to benefit most from crypto

November 4, 2021

El Salvador’s Bitcoin (BTC) adoption has triggered a digital asset revolution in Latin America, and the region could benefit even more if people can exchange cryptocurrencies, fiat money and the upcoming central bank digital currencies (CBDC) on the same infrastructure. Venezuela and Colombia are the two most prominent crypto adopters in the region besides El Salvador. However, other nations are closing the gap rather quickly, with El Salvador acting as a catalyst.

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Marketers are Overworked and Use Lots of Apps: Airtable Report

November 3, 2021

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The Boss said his arm was too sore to write today, which seems weird but lets me share this Airtable study which found that most marketers are overworked, half spend at least 30% of their time on manual tasks, and 60% of teams use more than twenty tools on a regular basis. Incidentally, Kintone disagrees: they say the average office worker actually uses 35 apps and switches among them at least 1,100 times each day.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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