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6 DeFi And Web3 Projects In Latam To Watch

Just as in the 90s there was too much conversation around the Web and doing things online, we are now living in an era where the hottest buzzword are Web3, DeFi and decentralization. Latin America has become a hotbed for new DeFi and Web3 companies. With abundant tech-skilled talent, a history of unreliable centralized institutions, and the disruptive startup culture that has boomed for at least a decade, the region is particularly positioned to be a disruptive lab for the next generation of Internet companies.

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SoftBank shifts LatAm plan with new early-stage spinout, Upload Ventures

April 21, 2022

SoftBank Latin America Fund announced today that it is spinning out its early-stage Latin American investment arm into a new autonomous entity, dubbed Upload Ventures. The new fund will back early-stage companies in the region at a pace of about $100 million per year. The Latin America Fund remains intact, according to the source, who said it will continue to deploy funds. Originally, it had raised $5 billion and once that was deployed, it planned to invest another $3 billion in LatAm startups.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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