60% of Companies Use Mix of Built and Bought Systems: Hero Digital Report
Hero Digital offers the buyer’s perspective on B2B tech. Getting good product information is the biggest headache in the research stage, while integrating with existing systems and processes is the biggest after-purchase pain point. Sixty percent use a combination of platforms they’ve purchased and built in-house. Top reasons for building include greater control over company processes (59%), greater process efficiency (47%), and wanting to offer a unique customer experience (39%).