60% of Consumers Think Big Data Will Harm Them: NTT Data Survey

Here’s an excellent NTT Data survey on attitudes towards big data. You won’t be surprised that consumers are skeptical: while 65% of business executives said big data will be used to help consumers, just 40% of consumers agreed. The skepticism is justified: 80% of executives said their company gives strong protection to corporate data but just 42% said consumer data is strongly protected. Lots more about what’s creepy and how consumers are protecting themselves.